BU HABERIN KAP `IN SITESINDEKI ORJINAL HALI VE EKLI DOSYALARINI GOREBILMEK ICIN ASAGIDAKI LINK`I TIKLAYINIZ!
HTTP://WWW.KAP.GOV.TR/YAY/BILDIRIM/BILDIRIM.ASPX?ID=424429

KAP : TURKIYE HALK BANKASI A.S. / HALKB [] HABER VE SOYLENTILERE ILISKIN ACIKLAMA 19.03.2015 18:10:37

HABER VE SOYLENTILERE ILISKIN ACIKLAMA
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ORTAKLIGIN ADRESI : BARBAROS MAH. SEBBOY SOK. NO:4 ATASEHIR/ISTANBUL
TELEFON VE FAKS NUMARASI : 0216 503 7070 - 0212 340 9399
E-POSTA ADRESI : HALKBANK.IR@HALKBANK.COM.TR
ORTAKLIGIN YATIRIMCI/PAY SAHIPLERI ILE ILISKILER BIRIMININ TELEFON VE FAKS NUMARASI : 0312 289 3001 - 0312 289 3048
YAPILAN ACIKLAMA GUNCELLEME MI? : HAYIR
YAPILAN ACIKLAMA DUZELTME MI? : HAYIR
YAPILAN ACIKLAMA ERTELENMIS BIR ACIKLAMA MI? : HAYIR
KONUYA ILISKIN DAHA ONCE YAPILAN OZEL DURUM ACIKLAMASININ TARIHI : -
OZET BILGI : BASINDA YER ALAN HABER HAKKINDA


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HURRIYET GAZETESI`NIN 19 MART 2015 TARIHLI NUSHASINDA VE INTERNET SITESINDE YAYIMLANAN `5.000 LIRA FAIZSIZ KREDI VERDI ` VE `FAIZSIZ KREDI BIR GUNDE BITTI ` BASLIKLI HABERLERDEKI VE BU HABERLERE ATFEN BAZI INTERNET SITELERINDE YER ALAN YAYINLARDAKI; BANKAMIZIN TAKSITLI NAKIT AVANS KAMPANYASI HAKKINDAKI VE BU KAMPANYA ILE HAZINE`NIN VE HISSE YATIRIMCILARIMIZIN ZARARA UGRATILDIGINA DAIR TESPITLER, GERCEGE AYKIRI VE KAMUOYUNU YANILTICI NITELIKTEDIR.

BANKAMIZ SEKTORDEKI TUM BANKALARIN UYGULADIGI SEKLIYLE, PARAF MARKASININ BUYUTULMESI VE KARLILIK HEDEFI BASTA OLMAK UZERE, YENI MUSTERI KAZANIMI, MUSTERI SADAKATININ ARTIRILMASI, CIRO, PAZAR PAYININ BUYUTULMESI, INAKTIF MUSTERILERIN AKTIFLESTIRILMESI VE KAYIP MUSTERILERIN GERI KAZANIMI AMACLARIYLA PARAF KART KULLANICISI TUM MUSTERILERINE VE IHTIYACLARINA GORE DAHA DAR MUSTERI SEGMENTLERINE OZEL URUN VE HIZMETLER GELISTIRMEKTE VE BUNLARIN ETKIN BICIMDE SUNULMASI ADINA DA KAMPANYALAR DUZENLENMEKTEDIR.

HABERLERDE BAHSI GECEN TAKSITLI NAKIT AVANS KAMPANYASI DA KREDI KART AKTIFLIGININ ARTIRILMASI, TAKSIT SURESI ICINDE KART CIRO ARTISINA YARDIMCI OLMASI, KARTIN KREDILI KULLANIM OLANAGINI YUKSELTMESI VE DIGER BANKACILIK URUN VE HIZMETLERININ CAPRAZ SATISINDA ILAVE FIRSATLAR SUNMASI NEDENIYLE HEM SEKTORDE HEM DE BANKAMIZDA YAYGIN BICIMDE KULLANILMAKTADIR.

TAKSITLI NAKIT AVANS KAMPANYASI, 2013 YILBASINDAN ITIBAREN TUM MUSTERILERIMIZE STANDART OLARAK SUNULURKEN, GENEL PAZARLAMA HEDEFLERIMIZE SUNDUGU KATKILAR NEDENIYLE BELIRLI TANITIM BUTCESI ICINDE BELIRLI SURELI KAMPANYALAR DA UCRETSIZ OLARAK SUNULMAKTADIR.

KAMPANYA YURURLUKTE KALDIGI 2 GUN ICINDE BELIRLENEN HEDEFINE ULASMISTIR. KAMPANYANIN MALIYETI, YUKARIDA ACIKLANAN AMACLAR KAPSAMINDA ELDE EDILECEK TOPLAM KARLILIK VE VERIMLILIGIN ALTINDA KALACAGI GIBI HAZINE`NIN VEYA HISSE YATIRIMCILARIMIZIN ZARARA UGRATILMASI SOZ KONUSU DAHI DEGILDIR.

TAKSITLI NAKIT AVANS KAMPANYAMIZ, DIGER TUM KAMPANYALARDA OLDUGU GIBI TAMAMIYLA SISTEM UZERINDEN ANLIK OLARAK IZLENMIS, YONETILMIS VE SONUCLANDIRILMISTIR. BANKAMIZ, GENEL PAZARLAMA HEDEFLERI DOGRULTUSUNDA KAMUSAL SORUMLULUKLARI VE YATIRIMCILARIN BEKLENTILERINE UYGUN URUN VE HIZMETLERI GELISTIRMEYE DEVAM EDECEKTIR.

ACIKLAMANIN INGILIZCE VERSIYONUNA ASAGIDA YER VERILMEKTEDIR./ ENGLISH VERSION OF THE DISCLOSURE IS STATED BELOW.

REGARDING OUR BANK`S CAMPAIGN OF CASH ADVANCE IN INSTALLMENTS AND THE ASSESSMENTS IN RELATION TO THE CAMPAIGN`S DAMAGE CAUSED TO THE TREASURY AND OUR EQUITY INVESTORS IN THE NEWS WITH TITLES `5.000 TL INTEREST-FREE LOAN HAS BEEN GRANTED` AND `INTEREST-FREE LOAN HAS BEEN SOLD IN ONE DAY` WHICH WERE PUBLISHED IN THE MARCH 19, 2015 ISSUE AND WEBSITE OF A TURKISH DAILY NEWSPAPER, HURRIYET, AND THE NEWS PUBLISHED IN SOME OTHER WEBSITES WITH AN ATTRIBUTION TO THESE NEWS ARE FALSE AND MISLEADING STATEMENTS.

AS IMPLEMENTED BY ALL THE BANKS IN THE SYSTEM, OUR BANK DEVELOPS SPECIAL PRODUCTS AND SERVICES FOR ALL PARAF CARD USERS AND RESTRICTED CUSTOMER SEGMENTS ACCORDING TO THEIR NEEDS AND AND ORGANIZES CAMPAIGNS IN ORDER TO OFFER THESE PRODUCTS AND SERVICES EFFECTIVELY, WITH THE FOREMOST PURPOSE OF EXPANDING THE PARAF BRAND AND REACHING PROFITABILITY TARGETS, AS WELL AS ACQUIRING NEW CUSTOMERS, INCREASING CUSTOMER LOYALTY, GAINING MARKET SHARE, INCREASING TURNOVER, ACTIVATING THE INACTIVE CUSTOMERS AND WINNING BACK LOST CUSTOMERS.

CASH ADVANCE IN INSTALLMENTS MENTIONED IN THE NEWS IS COMMONLY USED BOTH BY OUR BANK AND IN THE BANKING SYSTEM IN ORDER TO INCREASE THE ACTIVITY OF CREDIT CARDS, TO HELP RAISING THE CARD ENDORSEMENT WITHIN THE INSTALLMENT PERIOD, TO INCREASE THE OPPORTUNITY OF THE CREDIT BASED USAGE OF THE CARDS AND ALSO THE ADDITIONAL OPPORTUNITIES OFFERED FOR THE CROSS SELL OF THE OTHER BANKING PRODUCTS AND SERVICES.

WHILE CASH ADVANCE IN INSTALLMENTS CAMPAIGN IS OFFERED TO ALL OUR CUSTOMERS AS A STANDARD SINCE 2013, IT IS ALSO PROVIDED FREE OF CHARGE IN FIXED TERM CAMPAIGNS WITHIN A CERTAIN PROMOTIONAL BUDGET DUE TO ITS CONTRIBUTION TO OUR GENERAL MARKETING GOALS.

THE CAMPAIGN REACHED THE SET TARGETS WITHIN TWO DAYS. THE COST OF THE CAMPAIGN IS BELOW THE TOTAL PROFITABILITY AND EFFICIENCY GAINS DERIVED FROM THE ABOVE EXPLAINED OBJECTIVES AND MOREOVER GENERATION OF A LOSS FOR THE INVESTORS IS NOT POSSIBLE.

CASH ADVANCE IN INSTALLMENTS CAMPAIGN LIKE ALL OTHER CAMPAIGNS IS MONITORED, MANAGED AND ENDED MOMENTARILY OVER THE SYSTEM. OUR BANK WILL CONTINUE DEVELOPING PRODUCTS AND SERVICES TAKING INTO CONSIDERATION THE INVESTORS` EXPECTATIONS, SOCIAL RESPONSIBILITIES AND IN LINE WITH THE GENERAL MARKETING STRATEGY OF OUR BANK.

IN CASE OF ANY CONTRADICTION BETWEEN THE TURKISH AND ENGLISH VERSIONS OF THIS PUBLIC DISCLOSURE, THE TURKISH VERSION SHALL PREVAIL.

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