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KAP : COCA-COLA ICECEK A.S. / CCOLA [] OZEL DURUM ACIKLAMASI (GENEL) 13.01.2016 17:50:12

OZEL DURUM ACIKLAMASI (GENEL)
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ORTAKLIGIN ADRESI : ESENKENT MAH. DENIZ FENERI SOKAK NO:4 34776 UMRANIYE ISTANBUL
TELEFON VE FAKS NUMARASI : 0 216 528 40 00 - 0 216 510 70 08
E-POSTA ADRESI : CCI-IR@CCI.COM.TR
ORTAKLIGIN YATIRIMCI/PAY SAHIPLERI ILE ILISKILER BIRIMININ TELEFON VE FAKS NUMARASI : 0 216 528 33 92 - 0 216 510 70 08
YAPILAN ACIKLAMA ERTELENMIS ACIKLAMA MI? : HAYIR
OZET BILGI : 2015 SATIS HACMI / 2015 VOLUME ANNOUNCEMENT


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2015 SATIS HACMI

SIRKETIMIZIN 2015 YILINA AIT SATIS HACMI RAKAMLARI GECEN YILIN AYNI DONEMIYLE KARSILASTIRMALI SEKILDE ASAGIDA SUNULMUSTUR.

KONSOLIDE SATIS HACMI

2015 YILINDA KONSOLIDE SATIS HACMI YILLIK %1,9 ARTISLA 1.152 MILYON UNITE KASA OLURKEN, YILIN DORDUNCU CEYREGINDEKI HACIM ARTISI %7,7 OLARAK GERCEKLESTI.

2015 YILINDA, TOPLAM SATIS HACMININ %51`I TURKIYE OPERASYONLARINDAN, %49`U ISE ULUSLARARASI OPERASYONLARDAN OLUSTU.

TURKIYE OPERASYONU

TURKIYE OPERASYONUNUN SATIS HACMI, 2015 YILINDA BEKLENTILERIMIZE PARALEL OLARAK KADEMELI BIR IYILESME GOSTERDI. YILIN TAMAMINDA SATIS HACMI %2,6 ARTISLA 593 MILYON UNITE KASA OLDU.

BASARILI TUKETICI PROMOSYONLARI 2015`IN SON CEYREGINDE SATIS HACMINI OLUMLU ETKILEDI. YILIN SON CEYREGINDE TUKETICI GUVEN ENDEKSI`NDE GOZLENEN IYILESME VE DONEMIN BUYUK BOLUMUNDEKI OLUMLU HAVA KOSULLARI DA %18,6`LIK HACIM ARTISINI DESTEKLEDI.

2015 YILINDA, YERINDE TUKETIME YONELIK PAKETLERIN TOPLAM PORTFOYDEKI PAYI ARTMAYA DEVAM EDERKEN, SATILAN PAKET SAYISINDAKI ARTIS %6,4 ILE UNITE KASA SATIS HACMINDEKI ARTISIN UZERINDE GERCEKLESTI. YILIN SON CEYREGINDE, HEM UNITE KASA SATIS HACMI HEM DE SATILAN PAKET SAYISI ARTIS GOSTERDI.

GAZLI ICECEK KATEGORISI, 2015 YILININ SON CEYREGINDEKI %13,7 BUYUMEYLE BERABER, YILIN TAMAMINDA YATAY BIR SEYIR IZLEDI. SATILAN PAKET SAYISINDAKI ARTIS, DORDUNCU CEYREKTE VE YILIN TAMAMINDA SIRASIYLA %25 VE %5 ARTISLA UNITE KASA SATIS HACIM ARTISININ UZERINDE GERCEKLESTI. MARKALAR ARASINDA, COCA-COLA ZERO YILIN TAMAMINDA %17,0 HACIM ARTISIYLA KATEGORI GENELININ UZERINDE PERFORMANS SERGILEDI.

GAZSIZ ICECEKLER KATEGORISI (SU DAHIL), 2015 YILINDA SU KATEGORINDEKI CIFT HANELI BUYUMEYLE BIRLIKTE %10,4 HACIM ARTISI KAYDETTI.

CAY KATEGORISI ISE, 2014 YILINDAKI %11,8`LIK BUYUMENIN ARDINDAN, 2015 YILINDA %3,0 HACIM ARTISI GOSTERDI.

ULUSLARARASI OPERASYONLAR

ULUSLARARASI OPERASYONLARIN SATIS HACMI, 2014`TEKI %14,2 BUYUMENIN ARDINDAN, 2015 YILINDA %1,1 ARTIS GOSTEREREK 559 MILYON UNITE KASA OLDU. YILIN SON CEYREGINDEKI SATIS HACMI ISE, PAKISTAN VE ORTA ASYA`DAKI DUSUK HACIMLER NEDENIYLE %2,8 DARALDI.

PAKISTAN SATIS HACMI, 2014`TEKI %16,5 BUYUMENIN ARDINDAN 2015 YILINDA %6,1 ARTTI. 2015 YILINDA TUM KATEGORILER HACIM ARTISI KAYDETTI. DIGER YANDAN, 2015`IN SON CEYREGINDE ISKONTOLARIN KARLILIGI DESTEKLEYECEK SEKILDE RASYONEL OLARAK BELIRLENMESI, SATIS HACMINDE %3,4 DARALMAYA YOL ACTI.
ORTA ASYA OPERASYONLARININ SATIS HACMI, 2014`TEKI %16,0 BUYUMENIN ARDINDAN 2015 YILINDA %4,5 DARALDI. COCA-COLA ICECEK`IN BOLGEDEKI EN BUYUK PAZARI OLAN KAZAKISTAN, DOVIZ KURUNDAKI DEVALUASYONUN OLUMSUZ ETKILERINE BAGLI OLARAK 2015`IN SON CEYREGINDE %12,4, YILIN TAMAMINDA ISE %4,0 DARALDI. HACIMDEKI PAYI GORECE DUSUK OLAN AZERBAYCAN PAZARI DA, DEVALUASYONUN CIDDI ETKILERINE BAGLI OLARAK CIFT HANELI DARALMA KAYDEDEREK ORTA ASYA SATIS HACMINI OLUMSUZ ETKILEDI. DIGER YANDAN, COCA-COLA ICECEK`IN, 2015 YILINDA ORTA ASYA GENELINDE PAZAR PAYINI ARTTIRDIGI TAHMIN EDILIYOR.
ORTA DOGU OPERASYONLARININ SATIS HACMI ISE 2015 YILINDA YATAY BIR SEYIR IZLEDI. KUZEY IRAK`IN SATIS HACMI YILIN SON CEYREGINDE BEKLENTILERIN UZERINDE PERFORMANS GOSTERIRKEN, YILIN TAMAMINDA 2014`UN ILK YARISINDAKI FARKLI BAZIN ETKISIYLE ORTA-TEK HANELI DARALMA KAYDETTI. GUNEY IRAK ISE, 2015`IN SON CEYREGINDE, GAZLI ICECEK KATEGORISINDEKI ARTISA BAGLI OLARAK ORTA-TEK HANELI HACIM ARTISI KAYDETTI. DIGER YANDAN, SU KATEGORISININ 2014 YILINDAKI YUKSEK BAZI, GUNEY IRAK SATIS HACMININ YILININ TAMAMINDA HAFIF BIR DARALMA GOSTERMESINE NEDEN OLDU. COCA-COLA ICECEK ICIN GORECE KUCUK BIR PAZAR OLAN URDUN ISE, BASARILI YENI PAKET LANSMANLARI VE PAZAR PAYI KAZANIMLARI SAYESINDE 2015 YILINI DUSUK - ONLU HACIM ARTISIYLA TAMAMLADI.



ENGLISH VERSION:

2015 VOLUME ANNOUNCEMENT

CONSOLIDATED SALES VOLUME

CONSOLIDATED SALES VOLUME WAS UP BY 1.9% TO 1,152 MN UC IN 2015, WHILE IN 4Q15 VOLUME GROWTH WAS 7.7%.

TURKEY SALES VOLUME MADE UP 51% OF TOTAL VOLUME IN 2015, WHILE THE SHARE OF INTERNATIONAL SALES VOLUME WAS 49%.

TURKEY SALES VOLUME

TURKEY SALES VOLUME GRADUALLY IMPROVED IN 2015 IN LINE WITH OUR EXPECTATIONS. ACCORDINGLY, TURKEY SALES VOLUME WAS UP BY 2.6% TO 593 MN UC IN 2015.

SUCCESSFUL CONSUMER PROMOTIONS HAD A POSITIVE IMPACT ON VOLUME IN 4Q15. IMPROVED CONSUMER SENTIMENT AND FAVORABLE WEATHER CONDITIONS IN THE MOST PART OF THE QUARTER ALSO CONTRIBUTED TO 18.6% VOLUME GROWTH IN 4Q15.

IN 2015, THE NUMBER OF TRANSACTIONS INCREASED AHEAD OF UC VOLUME WITH 6.4%, AS THE TRANSITION TOWARDS IMMEDIATE CONSUMPTION (IC) PACKAGES CONTINUED. BOTH UC VOLUME FIGURES AND TRANSACTIONS INCREASED IN THE LAST QUARTER OF 2015.

SPARKLING CATEGORY REMAINED ALMOST FLAT IN 2015, FOLLOWING 13.7% GROWTH IN 4Q15. THE TRANSACTIONS GREW BY 25% AND 5%, RESPECTIVELY IN 4Q15 AND FY15, OUTPACING UC VOLUME GROWTH. AMONG THE BRANDS, COCA-COLA ZERO OUTPERFORMED THE OVERALL SPARKLING CATEGORY WITH 17.0% GROWTH.

STILL BEVERAGES, INCLUDING WATER, GREW BY 10.4% IN 2015, DRIVEN BY DOUBLE DIGIT VOLUME GROWTH OF THE WATER CATEGORY.

NON-READY-TO-DRINK (NRTD) TEA CATEGORY DELIVERED 3.0% GROWTH IN 2015, CYCLING 11.8% GROWTH IN 2014.

INTERNATIONAL SALES VOLUME

INTERNATIONAL OPERATIONS` VOLUME WAS UP BY 1.1% TO 559 MN UC IN 2015, CYCLING A STRONG GROWTH OF 14.2% IN 2014. IN THE LAST QUARTER, VOLUME CONTRACTED BY 2.8%, WHICH WAS MAINLY ATTRIBUTABLE TO LOWER VOLUMES IN PAKISTAN AND CENTRAL ASIA.

IN PAKISTAN, VOLUME WAS UP BY 6.1%, CYCLING 16.5% GROWTH IN 2014. ALL CATEGORIES POSTED VOLUME GROWTH IN 2015. HOWEVER, VOLUME WAS DOWN BY 3.4% IN 4Q15, MAINLY BECAUSE OF RATIONALIZED DISCOUNTS VS. COMPETITION, SUPPORTING PROFITABILITY.

CENTRAL ASIA VOLUME WAS DOWN BY 4.5% IN 2015, CYCLING 16.0% GROWTH IN 2014. KAZAKHSTAN, CCI`S LARGEST MARKET IN THE REGION, REGISTERED 12.4% AND 4.0% VOLUME CONTRACTION IN 4Q15 AND 2015 RESPECTIVELY, REFLECTING THE ADVERSE IMPACT OF THE CURRENCY DEVALUATIONS. ALBEIT HAVING A SMALLER SHARE IN TOTAL VOLUME, AZERBAIJAN ALSO HAD AN ADVERSE IMPACT ON CENTRAL ASIA VOLUME PERFORMANCE, GIVEN ITS DOUBLE DIGIT CONTRACTION DUE TO SEVERE EFFECTS OF DEVALUATION. ON THE OTHER HAND, CCI IS ESTIMATED TO INCREASE ITS MARKET SHARE ACROSS CENTRAL ASIA IN 2015.

ACROSS MIDDLE EAST, VOLUME REMAINED ALMOST FLAT IN 2015. NORTH IRAQ PERFORMED BETTER THAN PLANNED IN 4Q15 WHILE HAVING MID-SINGLE DIGIT CONTRACTION IN 2015 DUE TO DIFFERENT BASE IN 1H14. SOUTH IRAQ DELIVERED MID-SINGLE DIGIT GROWTH IN 4Q15, DRIVEN BY SPARKLING CATEGORY ALBEIT A SLIGHT CONTRACTION IN 2015 DUE TO WATER CATEGORY`S HIGH BASE IN 2014. JORDAN, A RELATIVELY SMALLER MARKET FOR CCI, POSTED LOW-TEENS GROWTH IN 2015 THANKS TO SUCCESSFUL NEW PACK INTRODUCTIONS AND MARKET SHARE GAINS.


WE HEREBY DECLARE THAT OUR ABOVE STATEMENTS ARE IN CONFORMITY WITH THE PRINCIPLES INCLUDED IN THE CAPITAL MARKETS BOARD`S COMMUNIQUÉ ON MATERIAL EVENTS, THAT THEY FULLY REFLECT THE INFORMATION WE HAVE ACQUIRED, THAT THE INFORMATION COMPLIES WITH OUR BOOKS, RECORDS AND DOCUMENTS, THAT WE HAVE MADE OUR BEST EFFORT TO FULLY AND ACCURATELY OBTAIN ALL INFORMATION REGARDING THE MATTER AND THAT WE ARE RESPONSIBLE FOR THIS DISCLOSURE MADE HEREBY.

THIS IS AN ENGLISH TRANSLATION OF THE ORIGINAL OFFICIAL PUBLIC DISCLOSURE MADE BY COCA-COLA ICECEK IN TURKISH THROUGH THE PUBLIC DISCLOSURE PLATFORM (WWW.KAP.GOV.TR), FOR INFORMATION PURPOSES ONLY. IN THE EVENT OF ANY DISCREPANCY BETWEEN THIS TRANSLATION AND THE ORIGINAL TURKISH DISCLOSURE, THE ORIGINAL TURKISH DISCLOSURE SHALL PREVAIL. COCA-COLA ICECEK MAKES NO WARRANTIES OR REPRESENTATIONS ABOUT THE ACCURACY OR COMPLETENESS OF THE ENGLISH TRANSLATION AND ASSUMES NO LIABILITY FOR ANY ERRORS, OMMISSIONS OR INACCURACIES THAT MAY ARISE FROM USE OF THIS TRANSLATION.
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