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KAP : COCA-COLA ICECEK A.S. / CCOLA [] OZEL DURUM ACIKLAMASI (GENEL) 09.07.2015 17:47:31

OZEL DURUM ACIKLAMASI (GENEL)
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ORTAKLIGIN ADRESI : ESENKENT MAH. DENIZ FENERI SOKAK NO:4 34776 UMRANIYE ISTANBUL
TELEFON VE FAKS NUMARASI : 0 216 528 40 00 - 0 216 510 70 08
E-POSTA ADRESI : CCI-IR@CCI.COM.TR
ORTAKLIGIN YATIRIMCI/PAY SAHIPLERI ILE ILISKILER BIRIMININ TELEFON VE FAKS NUMARASI : 0 216 528 33 92 - 0 216 510 70 08
YAPILAN ACIKLAMA ERTELENMIS ACIKLAMA MI? : HAYIR
OZET BILGI : 2015 ILK 6 AYLIK SATIS HACMI / FIRST HALF 2015 VOLUME ANNOUNCEMENT


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2015 ILK 6 AYLIK SATIS HACMI

SIRKETIMIZIN 2015 YILI ILK ALTI AYINA AIT SATIS HACMI RAKAMLARI GECEN YILIN AYNI DONEMIYLE KARSILASTIRMALI SEKILDE ASAGIDA SUNULMUSTUR.

KONSOLIDE SATIS HACMI

YILIN ILK YARISINDA KONSOLIDE SATIS HACMI, GECEN YILIN AYNI DONEMINDEKI %10`LUK BUYUMENIN UZERINE %1,1 AZALARAK 561 MILYON UNITE KASA OLDU. SATIS HACMI, YILIN ILK CEYREGINDEKI %2,3 DARALMAYI TAKIBEN, IKINCI CEYREKTE YUKSEK BAZ ETKISININ AZALMASIYLA BIRLIKTE POZITIF IVME KAZANDI.

TURKIYE OPERASYONLARININ SATIS HACMI, YILIN IKINCI CEYREGINDE OLUMSUZ HAVA KOSULLARI, TUKETICI GUVEN ENDEKSI`NDEKI ZAYIF SEYIR VE GUCLU FIYATLANDIRMAYA KARSIN IYILESME ISARETLERI GOSTERDI.

ORTA ASYA OPERASYONLARININ SATIS HACMI, BOLGEDEKI EN BUYUK PAZARIMIZ OLAN KAZAKISTAN`IN DA KATKISIYLA TOPARLANMA GOSTERIRKEN; KAZAKISTAN YILIN ILK CEYREGINDEKI %2,4 DARALMANIN ARDINDAN IKINCI CEYREKTE %2,8 SATIS HACMI ARTISI KAYDETTI.

ULUSLARARASI OPERASYONLARIN TOPLAM SATIS HACMINDEKI PAYI 2014`UN ILK ALTI AYINDA %48 IKEN, 2015`IN ILK ALTI AYLIK DONEMINDE %49 OLARAK GERCEKLESTI.

TURKIYE OPERASYONU

TURKIYE OPERASYONUNUN SATIS HACMI, 2015 YILININ IKINCI CEYREGINDE %1,4, YILIN ILK ALTI AYINDA ISE %4,2 DUSUS GOSTEREREK 285 MILYON UNITE KASA OLDU. 2014 YILININ ILK VE IKINCI CEYREGINDE SIRASIYLA %7,2 VE %4,1 OLARAK GERCEKLESEN HACIM ARTISININ ARDINDAN, YUKSEK BAZ ETKISI BU YILIN ILK YARISINDA SATIS HACMI GELISIMINE YANSIDI.

YILIN ILK CEYREGINDEKI %8,0 HACIM DARALMASINI TAKIBEN, IKINCI CEYREKTE SATIS HACMININ PERFORMANSINDA KADEMELI BIR IYILESME GOZLENDI. DIGER YANDAN, OLUMSUZ HAVA KOSULLARI, TUKETICI GUVENINDEKI ZAYIF SEYRIN DEVAM ETMESI VE GECEN YILIN IKINCI CEYREGINDEKI YUKSEK BAZIN DA ETKISIYLE, IKINCI CEYREKTEKI HACIM RAKAMLARI GECEN YILIN GERISINDE KALDI. YAGISLI GUN SAYISINDAKI ARTIS VE HAZIRAN AYININ BUYUK BOLUMUNDE HAVA SICAKLIGININ DUSUK GERCEKLESMESI YAZ BASINDA SATIS HACMININ ZAYIF BIR SEYIR IZLEMESINE NEDEN OLDU. RAMAZAN`IN HAZIRAN AYININ UCUNCU HAFTASINDA BASLAMASINI TAKIBEN, RAMAZAN PROMOSYONLARININ ETKISININ DAHA COK YILIN UCUNCU CEYREGINDE GOZLEMLENMESI BEKLENEBILIR.

CAY KATEGORISI HARIC TUTULDUGUNDA, YILIN IKINCI CEYREGINDE SATIS HACMINDEKI DARALMA %0,3 OLARAK GERCEKLESTI. CAY KATEGORISININ SATIS HACMI, GECEN YILIN IKINCI CEYREGINDEKI %30,7`LIK BUYUMENIN ARDINDAN, SATIS PORTFOYUNUN OPTIMIZASYONUNA YONELIK INISIYATIFLERE PARALEL OLARAK BU YILIN IKINCI CEYREGINDE %7,7 DARALMA KAYDETTI.

2015 YILININ BASINDA KUCUK PAKETLERDE, YILIN IKINCI CEYREGINDE ISE BUYUK PAKETLERDE YAPILAN FIYAT ARTISLARI DA SATIS HACMINI YAVASLATAN ETKENLER OLDU. BUNA BAGLI OLARAK, GAZLI ICECEK KATEGORISINDE YILIN ILK YARISINDA SATILAN PAKET SAYISI %2,9, SATIS HACMI ISE %5,6 DUSUS GOSTERDI. DIGER YANDAN, YILIN IKINCI CEYREGINDE HEM SATIS HACMI HEM DE SATILAN PAKET SAYISI COCA-COLA TV REKLAMLARI VE KAMPANYALARIN DA ETKISIYLE TOPARLANMA KAYDETTI. BUYUK PAKETLERIN SATIS HACMINDEKI DARALMA AZALARAK DEVAM EDERKEN, YERINDE TUKETIME YONELIK KUCUK PAKETLER, IKINCI CEYREKTE HEM SATIS HACMI HEM DE SATILAN PAKET SAYISI BAKIMINDAN BUYUME KAYDETTI. COCA-COLA ZERO VE SPRITE MARKALARI, SIRASIYLA %8,8 VE %34,6 BUYUME KAYDEDEREK KATEGORI GENELININ UZERINDE PERFORMANS SERGILEDI.

GAZSIZ ICECEKLER KATEGORISI (SU HARIC), YILIN ILK YARISINDA BUZLU CAYDAKI CIFT HANELI BUYUME VE MEYVE SUYU KATEGORISINDEKI ORTA TEK HANELI BUYUMEYLE BIRLIKTE %6,7 HACIM ARTISI KAYDETTI. GAZSIZ ICECEKLER KATEGORISINDE HEM YERINDE TUKETIME YONELIK PAKETLER HEM DE BUYUK PAKETLER HACIM ARTISI KAYDETTI.

SU KATEGORISINDE SATIS PORTFOYUNUN DAHA KARLI OLAN KUCUK PAKETLER LEHINE DEGISIMI YILIN ILK YARISINDA DA DEVAM ETTI. DAMACANA SEGMENTI BIR MIKTAR DARALMA GOSTERIRKEN, SU KATEGORISI TOPLAMDA %4,7 HACIM ARTISI KAYDETTI.

ULUSLARARASI OPERASYONLAR

ULUSLARARASI OPERASYONLARIN SATIS HACMI 2015 YILININ IKINCI CEYREGI VE ILK YARISINDA SIRASIYLA %0,7 VE %2,2 ARTIS KAYDETTI. YILIN ILK YARISINDA ULUSLARARASI OPERASYONLARIN SATIS HACMI 277 MILYON UNITE KASAYA ULASTI. SATIS HACMINDEKI ARTIS, PAKISTAN VE ORTA ASYA PAZARLARINDAKI YAVASLAMANIN ETKISIYLE IVME KAYBETTI.

PAKISTAN`DA YILIN ILK CEYREGINDEKI %12,7 HACIM ARTISININ ARDINDAN, SATIS HACMI YILIN IKINCI CEYREGINDE %3,0 BUYUME ILE DAHA YAVAS BIR SEYIR IZLEDI. 2014 YILINDA, COCA-COLA ICECEK`IN PAKISTAN`DAKI PAZAR PAYI KAZANIMLARININ HIZLANMASIYLA BIRLIKTE, ULKEDEKI REKABET ORTAMI ONEMLI OLCUDE DEGISIRKEN PIYASADA DAHA AGRESIF BIR FIYATLANDIRMA OLUSTU. COCA-COLA ICECEK`IN IKINCI CEYREK SONUNDAN ITIBAREN PIYASADAKI ISKONTOLARI RASYONALIZE ETMESIYLE BIRLIKTE, YILIN GERI KALANINDA DAHA DENGELI BIR HACIM VE KARLILIK ARTISI BEKLENEBILIR. YILIN ILK YARISINDA, KONTUR 100 VE RAMAZAN KAMPANYALARI DA HACIM ARTISINI DESTEKLEDI.

ORTA ASYA OPERASYONLARI, YILIN IKINCI CEYREGINDE, BOLGEDEKI EN BUYUK PAZAR OLAN KAZAKISTAN`IN %2,8 HACIM ARTISI KAYDETMESIYLE BERABER %0,7 HACIM ARTISI GOSTERDI. KAZAKISTAN`DA FANTA CILEK LANSMANLARI VE ``BIR COCA-COLA PAYLAS` KAMPANYASI HACIM ARTISINA KATKI SAGLADI.

KAZAKISTAN SATISLARI, OLASI BIR DEVALUASYONA YONELIK BEKLENTILERIN ZAYIFLAMASIYLA BIRLIKTE, YILIN IKINCI CEYREGI ITIBARIYLE OLUMLU BIR IVME KAZANDI. DIGER YANDAN, YEREL PARA BIRIMLERININ DEGER KAYBETTIGI ORTA ASYA ULKELERINDE OLUMSUZ KOSULLAR DEVAM ETTI. SOZ KONUSU PAZARLARDA, YILIN ILK YARISINDA SATIS HACMINDE DARALMA YA DA HACIM ARTIS HIZINDA YAVASLAMA GOZLENDI. AZERBAYCAN PAZARI, 2015 BASLARINDAKI YUKSEK DEVALUASYONUN ETKILERINE BAGLI OLARAK YILIN IKINCI CEYREGINDE CIFT HANELI DARALMA KAYDETTI.

ORTA DOGU OPERASYONLARININ SATIS HACMI, YILIN ILK YARISINDA BUYUK OLCUDE IRAK PAZARINA BAGLI OLMAK UZERE %2,9 AZALDI. IRAK`IN SATIS HACMINDEKI %4,6 DARALMADA, KUZEY IRAK`TA DEVAM EDEN SAVAS VE YUKSEK BAZ ETKISININ YANI SIRA, GUNEY IRAK`TA DUSUK PETROL FIYATLARINA BAGLI OLARAK TICARI AKTIVITEDE GORULEN YAVASLAMA ETKILI OLDU.



ENGLISH VERSION:

FIRST HALF 2015 VOLUME ANNOUNCEMENT

CONSOLIDATED SALES VOLUME

CONSOLIDATED SALES VOLUME DECLINED BY 1.1% IN 1H15 TO 561 MN UC, CYCLING 10% VOLUME GROWTH IN 1H14. FOLLOWING THE 2.3% CONTRACTION IN THE FIRST QUARTER OF THE YEAR, VOLUME MOMENTUM IMPROVED IN THE SECOND QUARTER, AS THE IMPACT OF HIGH BASE OF THE LAST YEAR IS EASING GRADUALLY.

VOLUME PERFORMANCE IN TURKEY STARTED SHOWING SIGNS OF IMPROVEMENT IN THE SECOND QUARTER DESPITE ADVERSE WEATHER CONDITIONS, WEAK CONSUMER SENTIMENT AND THE STRONG PRICING.

CENTRAL ASIAN MARKETS ALSO SHOWED SOME RECOVERY SUPPORTED BY KAZAKHSTAN, THE LARGEST MARKET IN THE REGION, POSTING 2.8% VOLUME GROWTH IN THE SECOND QUARTER, FOLLOWING 2.4% CONTRACTION IN THE FIRST QUARTER.

INTERNATIONAL SALES VOLUME ACCOUNTED FOR 49% OF TOTAL VOLUME IN 1H15 COMPARED TO 48% IN 1H14.

TURKEY SALES VOLUME

TURKEY SALES VOLUME DECLINED BY 1.4% IN 2Q15, WHILE 1H15 VOLUME FIGURE WAS DOWN BY 4.2% TO 285 MN UC. TURKEY OPERATIONS CYCLED A HIGH BASE DURING THE FIRST HALF OF THE YEAR, GIVEN RESPECTIVE 7.2% AND 4.1% VOLUME GROWTH RATES IN 1Q14 AND 2Q14.

FOLLOWING THE 8.0% CONTRACTION IN THE FIRST QUARTER OF 2015, VOLUME PERFORMANCE SHOWED A GRADUAL RECOVERY IN 2Q15. HOWEVER, IT REMAINED IN THE NEGATIVE TERRITORY, REFLECTING UNFAVORABLE WEATHER, ONGOING WEAKNESS IN CONSUMER SENTIMENT AND HIGH BASE OF 2Q14. HIGHER NUMBER OF RAINY DAYS AND LOWER TEMPERATURES IN MOST PART OF THE MONTH OF JUNE RESULTED IN SOFTER VOLUMES IN EARLY SUMMER. MEANWHILE, AS THE RAMADAN PERIOD STARTED IN THE THIRD WEEK OF JUNE, THE IMPACT OF RAMADAN PROMOTIONS WOULD MOSTLY BE OBSERVED IN 3Q15.

EXCLUDING TEA, VOLUME CONTRACTION IN THE CORE BUSINESS WAS ONLY 0.3% IN 2Q15. VOLUME OF THE TEA CATEGORY DECREASED BY 7.7% IN 2Q15 AFTER 30.7% GROWTH IN 2Q14, IN LINE WITH THE INITIATIVES TO OPTIMIZE THE SALES MIX.

PRICE INCREASES IMPLEMENTED ON IMMEDIATE CONSUMPTION (IC) PACKAGES IN EARLY 2015 AND FUTURE CONSUMPTION (FC) PACKAGES IN 2Q15 ALSO HAD A SLOWING IMPACT ON SALES VOLUME. AS A RESULT, NUMBER OF TRANSACTIONS WERE DOWN BY 2.9%, WHEREAS VOLUME OF THE SPARKLING CATEGORY WAS DOWN BY 5.6% IN 1H15. ON THE OTHER HAND, BOTH VOLUME FIGURES AND TRANSACTION NUMBERS RECOVERED GRADUALLY IN 2Q15, SUPPORTED BY COCA-COLA TV COMMERCIALS AND CAMPAIGNS. CONTRACTION IN FC PACKAGES` VOLUME CONTINUED ALBEIT AT A SLOWER PACE, WHILE IC PACKAGES POSTED GROWTH IN 2Q15, BOTH IN TERMS OF VOLUME AND TRANSACTION NUMBERS. COCA-COLA ZERO AND SPRITE CONTINUED TO OUTPERFORM THE CATEGORY WITH 8.8% AND 34.6% VOLUME GROWTH, RESPECTIVELY.

STILL BEVERAGES, EXCLUDING WATER, GREW BY 6.7% IN 1H15 ON THE BACK OF DOUBLE DIGIT GROWTH IN ICE TEA AND MID SINGLE DIGIT GROWTH IN JUICE CATEGORIES. BOTH IC AND FC PACKAGES REGISTERED VOLUME GROWTH IN THE TOTAL STILL MIX.

SALES VOLUME OF THE WATER CATEGORY INCREASED BY 4.7% IN 1H15. THE PRODUCT MIX CONTINUED TO EVOLVE IN FAVOR OF PROFITABLE IC PACKAGES AND HOD (HOME AND OFFICE, DELIVERY) SEGMENT RECORDED SOME CONTRACTION.

INTERNATIONAL SALES VOLUME

INTERNATIONAL OPERATIONS DELIVERED 0.7% AND 2.2% VOLUME GROWTH IN 2Q15 AND 1H15, RESPECTIVELY. SALES VOLUME OF INTERNATIONAL OPERATIONS REACHED 277 MN UC IN THE FIRST HALF OF THE YEAR. THE DECELERATION IN THE VOLUME GROWTH WAS MAINLY ATTRIBUTABLE TO SLOWER GROWTH IN PAKISTAN AND CENTRAL ASIA.

IN PAKISTAN, FOLLOWING 12.7% VOLUME GROWTH IN THE FIRST QUARTER OF THE YEAR, SALES VOLUME GROWTH CONTINUED AT A SLOWER PACE WITH 3.0% IN 2Q15. AS CCI`S MARKET SHARE GAINS ACCELERATED IN 2014, THE COMPETITIVE LANDSCAPE IN THE COUNTRY CONTINUES TO CHANGE DRAMATICALLY AND MORE AGGRESSIVE TRADE PRICING ENVIRONMENT PREVAILS IN THE MARKET. AS CCI RATIONALIZES TRADE DISCOUNTS IN THE MARKET STARTING FROM END OF 2Q15, A MORE BALANCED VOLUME VS. PROFITABILITY GROWTH IS EXPECTED FOR THE REST OF THE YEAR. DURING 1H15, CONTOUR 100 AND RAMADAN CAMPAIGNS SUPPORTED VOLUME GROWTH IN PAKISTAN.

CENTRAL ASIA POSTED 0.7% VOLUME GROWTH IN 2Q15 AS KAZAKHSTAN, THE LARGEST MARKET IN THE REGION, REGISTERED 2.8% VOLUME GROWTH FOLLOWING THE CONTRACTION IN THE FIRST QUARTER OF THE YEAR. NEW PACK INTRODUCTIONS OF FANTA STRAWBERRY AND CONSUMER CAMPAIGN `SHARE A COKE` IN KAZAKHSTAN CONTRIBUTED TO VOLUME GROWTH. AS THE POSSIBILITY ABOUT A POTENTIAL DEVALUATION CONTINUES TO EASE OFF, KAZAKHSTAN ACHIEVES POSITIVE MOMENTUM STARTING FROM 2Q15. HOWEVER, CONDITIONS REMAIN CHALLENGING IN OTHER MARKETS IN CENTRAL ASIA WHERE LOCAL CURRENCIES DEVALUED. VOLUME GROWTH HAS EITHER DECELERATED OR RECORDED SLIGHT CONTRACTION ACROSS THESE MARKETS IN 1H15. AZERBAIJAN MARKET CONTRACTED IN DOUBLE DIGITS IN 2Q15, DUE TO REPERCUSSIONS OF THE SHARP DEVALUATION IN EARLY 2015.

ACROSS MIDDLE EAST, VOLUME WAS DOWN BY 2.9% IN 1H15, MAINLY DRIVEN BY IRAQ, WHERE THE TOTAL VOLUME WAS DOWN BY 4.6% REFLECTING THE HIGH BASE OF 1H14, NEGATIVE IMPACTS OF THE UPHEAVAL IN NORTH IRAQ AND SOME CONTRACTION IN THE SOUTH IRAQ DUE TO WEAKER TRADING ENVIRONMENT RESULTING FROM LOWER OIL PRICES.


WE HEREBY DECLARE THAT OUR ABOVE STATEMENTS ARE IN CONFORMITY WITH THE PRINCIPLES INCLUDED IN THE CAPITAL MARKETS BOARD`S COMMUNIQUÉ ON MATERIAL EVENTS, THAT THEY FULLY REFLECT THE INFORMATION WE HAVE ACQUIRED, THAT THE INFORMATION COMPLIES WITH OUR BOOKS, RECORDS AND DOCUMENTS, THAT WE HAVE MADE OUR BEST EFFORT TO FULLY AND ACCURATELY OBTAIN ALL INFORMATION REGARDING THE MATTER AND THAT WE ARE RESPONSIBLE FOR THIS DISCLOSURE MADE HEREBY.

THIS IS AN ENGLISH TRANSLATION OF THE ORIGINAL OFFICIAL PUBLIC DISCLOSURE MADE BY COCA-COLA ICECEK IN TURKISH THROUGH THE PUBLIC DISCLOSURE PLATFORM (WWW.KAP.GOV.TR ), FOR INFORMATION PURPOSES ONLY. IN THE EVENT OF ANY DISCREPANCY BETWEEN THIS TRANSLATION AND THE ORIGINAL TURKISH DISCLOSURE, THE ORIGINAL TURKISH DISCLOSURE SHALL PREVAIL. COCA-COLA ICECEK MAKES NO WARRANTIES OR REPRESENTATIONS ABOUT THE ACCURACY OR COMPLETENESS OF THE ENGLISH TRANSLATION AND ASSUMES NO LIABILITY FOR ANY ERRORS, OMMISSIONS OR INACCURACIES THAT MAY ARISE FROM USE OF THIS TRANSLATION.
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